Excerpts from Adobe Analytics. Jump to their hot gifts section.
This holiday season, online holiday sales will be the equivalent of two years of growth in one season. According to Adobe Analytics Holiday Forecast 2020, online holiday spend will surpass $189B (up 33% YoY). While online sales will total $189 billion, they could go as high as $200B+ if consumers receive stimulus checks and physical stores shut down.
Smartphone shopping will drive online holiday sales
Smartphone use will soar with $28B more spent this year versus last year. And 42% of all online shopping will be done from smartphones (up 55%)
With shipageddon, we’ll see the rise of BOPIS
Nearly 65% of consumers won’t pay for fast shipping. The cheapest shipping will be December first and the best shipping prices will end December 13th. But the more interesting logistics play this year will be BOPIS (buy online pickup in store) being the top fulfillment method (over 50% at retailers that offer it).
Best days to buy by category
Adobe says these are the hot gifts to get before they are gone:
Rainbocorns
Cutetitos
Little Live Pets
Lego Sets
Hatchimals Pixies
L.O.L. Surprise!
Star Wars Toys
Beyblade
Kindi Kids
Hot Gifts for Gamers:
Playstation 5
Xbox Series X
Nintendo Switch
Cyberpunk 2077
COD: Black Ops Cold War
Spider-Man: Miles Morales
Mario Kart Home Circuit
Super Mario 3D All Stars
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